Hey there! I’m Mervyn Chua, a growth and performance marketing strategist who thrives on scaling businesses with data-driven strategies. Over the past 13+ years, I’ve helped companies across various industries including gaming, e-commerce, finance, and OTT streaming unlock sustainable growth by blending analytics, creativity, and structured experimentation.
📊 Data-Driven Growth – My background in analytics enables me to cut through the noise and make strategic marketing decisions backed by real insights.
💰 Performance Marketing Expertise – Managing $10M+ in ad spend, I’ve helped businesses increase ROI by 155% and scale user acquisition profitably.
📈 Cross-industry Success – From growing a mobile gaming business from scratch to $4M in revenue to boosting subscription revenue by 50%, I’ve built and led teams that drive sustainable growth.
My goal is simple: Turn complex challenges into scalable, actionable solutions that drive long-term success.
But hey, I’m not just about numbers and marketing strategies!
When I’m not optimizing campaigns or geeking out over data, you’ll probably find me lifting weights at the gym, sparring in the boxing ring, or sipping a glass of wine (I’m WSET Level 2 certified—so yes, I take my wine just as seriously as my marketing!).
If you’re a startup founder, growth leader, or just someone looking to exchange ideas on marketing, fitness, or a great bottle of wine, feel free to connect. Let’s chat! 🚀