Your growth is not slowing because of your channels. It is slowing because product, marketing, and data are all pulling in different directions.

I work with founders and marketing leaders to find what is actually limiting growth. The constraint is almost always the same: product, marketing, and data are not working as one system. I build the growth strategy, measurement infrastructure, and product-marketing alignment to fix that.

15 years · FinTech · Gaming · E-commerce · OTT · 143% lead gen uplift · 155% ROI improvement.

Tell me about your challenge → See how I think about growth →
Mervyn Chua Guang Rong

Where to start: core thinking on growth strategy

GROWTH STRATEGY

Do More With Less: Growth Marketing in Lean Budget Times

In this economic climate, find out how modern growth marketers drive results with limited resources through efficiency, retention, and rapid experimentation.

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GROWTH LOOPS

What Marketers Can Learn from Growth Loops and Network Effects

Growth isn’t luck. It’s math. Break down the K-factor, network effects, and loop mechanics that separate self-propelling products from paid-dependent ones.

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MEASUREMENT

Cracking the Attribution Code: Marketing Measurement in 2026

How to navigate the zero-click world by mastering visibility as ROI, always-on incrementality, and Generative Engine Optimisation.

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15 years across

Mustard Seed Digital

Brainlabs

Storms

Hooq

Viu

Zalora

Growth that compounds requires structure, not just spend.

If the challenge you are facing sounds structural, the first step is a conversation.

See How I work With Clients ->

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