Paid Before Delivered: The Growth Number That Hides a Broken Promise
Revenue growing while users never finish the flow? If you get paid before you deliver, your growth chart hides a broken promise. Six checks to find it.
-
-
Teardown: How Linear Reached Its Series B With 50 People and No Growth Team
Linear reached its Series B with 50 people, profits, and $35K of lifetime ad spend. A teardown of growth system design beating headcount.
-
The AI Growth Stack: One Tool Per Decision
An AI growth stack works when each tool owns one decision. The layer map, the red-flag test, and the exact tools one operator runs across three businesses.
-
Stop A/B Testing. At Your Size It Is Statistical Theatre.
Most founder-led companies lack the traffic for valid A/B tests. Here is the math, the false-winner problem, and what to do instead.
-
Your Attribution Model Is a Budget Decision You Never Made
Choosing an attribution model is a funding decision, not a measurement one. Here is what each model starves, and the question to answer first.
-
The Retention Architecture: 3 Layers Most Teams Skip
Retention is a product architecture, not a campaign: habitual triggers, value reinforcement, early-churn interception, and the evidence each layer works.
-
AI Did Not Lower Your CAC. It Hid Where It Is Rising.
AI bidding did not lower your CAC. Blended reporting hides where it is rising. How founders can see their channel economics again.
-
Teardown: Canva’s Onboarding Had One Job
Canva’s onboarding had one job: get a non-designer to make something. Why onboarding is a growth loop only when the thing it produces gets seen.
-
First-party data: the build order most companies get backwards
Most companies build first-party data in the wrong order. What to collect at each stage, and what to refuse until a decision needs it.
-
If the answer isn’t marketing, what are you allowed to change?
Most founders hire fractional marketing leaders on seniority. One question before you sign reveals what they can actually change.
