The Growth System Diagnostic: The Worksheet
A six-dimension worksheet for scoring your growth system honestly. Your real score is not your average. It is your weakest dimension plus twenty.
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LTV:CAC Is the Most Abused Number in Your Deck
LTV:CAC is two forecasts divided by each other. A healthy ratio hides cohort decay and blended CAC. Run payback by cohort instead.
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The Unit Economics Audit: 3 Numbers That Tell You If Scaling Kills You
LTV:CAC won’t tell you if scaling is safe. Three numbers will: CAC payback, contribution margin per cohort, LTV curve shape. Run the audit first.
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Teardown: why copying Shopee’s playbook would bankrupt your startup
Shopee’s subsidies were a capital strategy, not a growth strategy. Copying the giants’ playbook without their balance sheet will bankrupt your startup.
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Onboarding Completion vs Activation Rate: One Diagram, Two Metrics
Onboarding ends at setup. Activation ends at first value. One diagram showing the two metrics, why they diverge, and which one predicts retention.
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Your Growth Problem Is a Pricing Problem You Are Avoiding
Founders blame channels and creative when growth stalls. The data says pricing is the four-times stronger lever nobody works. Here is why, and the fix.
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The 5-Layer Growth Diagnostic
Growth stalls in five layers: positioning, PMF, growth loops, unit economics, journey. Score yourself honestly and fix the weakest one first.
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The Three-Layer Growth Audit: How to Diagnose Whether You Have a Strategy Problem, a System Problem, or an Execution Problem
A founder told me last month: “We are not growing. Something needs to be done.” I asked one question. “Have you diagnosed whether it is strategy, product, or marketing?” He looked at me like I had asked a trick question. “Isn’t growth just a marketing problem?” That one belief costs founders more money than any…
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The Growth Leader’s AI Readiness Audit: Are You Using AI to Scale Your System or Just Your Output?
A four-dimension AI readiness audit for growth leaders: is AI improving your decisions, personalisation, and measurement, or just producing more output?
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The Attribution Trap: Why Optimising for Last-Click Is Making Your Growth Worse
Last-click attribution measures which ad came last, not what drives growth. Here is why optimising for it defunds the channels that build your business.
