Brand vs performance is a fake war sold by people selling both
Meta description: Brand vs performance is a media-mix argument sold by the people who sell media. The 60:40 rule came from an agency trade body. Find your constraint first.
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Go-to-Market for Series A: The Seed Playbook Was Never a Playbook
The go-to-market that raised your Series A was a one-time motion. ICP, channel economics and the handoff break together. Rebuild them in one order.
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If the answer isn’t marketing, what are you allowed to change?
Most founders hire fractional marketing leaders on seniority. One question before you sign reveals what they can actually change.
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The Growth System Diagnostic: The Worksheet
A six-dimension worksheet for scoring your growth system honestly. Your real score is not your average. It is your weakest dimension plus twenty.
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The Unit Economics Audit: 3 Numbers That Tell You If Scaling Kills You
LTV:CAC won’t tell you if scaling is safe. Three numbers will: CAC payback, contribution margin per cohort, LTV curve shape. Run the audit first.
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Your Growth Problem Is a Pricing Problem You Are Avoiding
Founders blame channels and creative when growth stalls. The data says pricing is the four-times stronger lever nobody works. Here is why, and the fix.
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The 5-Layer Growth Diagnostic
Growth stalls in five layers: positioning, PMF, growth loops, unit economics, journey. Score yourself honestly and fix the weakest one first.
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The Three-Layer Growth Audit: How to Diagnose Whether You Have a Strategy Problem, a System Problem, or an Execution Problem
A founder told me last month: “We are not growing. Something needs to be done.” I asked one question. “Have you diagnosed whether it is strategy, product, or marketing?” He looked at me like I had asked a trick question. “Isn’t growth just a marketing problem?” That one belief costs founders more money than any…
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Competing in a Saturated Market: How SEA Founders Can Win on Model, Not Just Message
In saturated SEA markets, messaging is a rented edge. How founders win on commercial model design: pricing, channel ownership, and switching costs.
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The Unit Economics Audit: How to Know If Your Growth Is Actually Profitable
A three-step unit economics audit for founders: CAC payback, cohort contribution margin, and LTV curve shape. Know if scaling will compound profit or loss.
