The post discusses the evolving landscape of digital marketing in 2023, emphasizing the rise of AI, competition against Google by Microsoft’s Bing, and the necessity for marketers to enhance customer lifetime value amidst economic challenges. It notes Apple’s increasing dominance in digital ads, the shift to probabilistic tracking, and TikTok’s potential to surpass Meta and Google.
In an exploration of Digital Marketing job demands, key skills emerged from analyzing LinkedIn job descriptions. Essential abilities include teamwork, media campaign management, driving customer growth, strategic thinking, embracing experimentation, abandoning outdated practices, and allocating time for reflection. Adapting to AI advancements is vital for success.
In Economics, we learn that in an Oligopoly, the consumer suffers because of potential collusion leading to higher prices and a lack of consumer choice. Google and Facebook Rigged the Ad Market With a combined share of ~53%, the digital ad space is currently being dominated by Google and Facebook. In such a duopoly (a…
