Teardown: How Notion’s Bottom-Up Motion Actually Monetised
Notion made its product free for individuals and charged the moment a team formed. A teardown of the paywall behind $500M in revenue.
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Teardown: How Linear Reached Its Series B With 50 People and No Growth Team
Linear reached its Series B with 50 people, profits, and $35K of lifetime ad spend. A teardown of growth system design beating headcount.
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Teardown: Canva’s Onboarding Had One Job
Canva’s onboarding had one job: get a non-designer to make something. Why onboarding is a growth loop only when the thing it produces gets seen.
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Teardown: why copying Shopee’s playbook would bankrupt your startup
Shopee’s subsidies were a capital strategy, not a growth strategy. Copying the giants’ playbook without their balance sheet will bankrupt your startup.
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Teardown: What Notion’s B2B Growth Playbook Teaches Founders About Bottom-Up Expansion
A teardown of Notion’s bottom-up growth: how distribution, team expansion, and enterprise sales work as one system, and what SEA B2B founders can adapt.
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Teardown: How Notion Scaled to Series B With a Three-Person Growth Team
How Notion reached a $2B Series B with a tiny growth team, and what B2B SaaS founders in Singapore and SEA can take from the playbook.
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Teardown: How Grab Built a Growth System That Survived Market Saturation
How Grab turned ride-hailing into SEA’s first profitable super app — a teardown of the commercial model behind vertical expansion, data monetisation and platform lock-in.
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The $1 Billion Bridge to Nowhere: Netflix Gaming, 5 Years On
Netflix spent $1 billion on gaming. 5 years on, fewer than 1% of subscribers play daily. The teardown every business leader needs to read.
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Teardown: Temu’s Blitzscaling Playbook
A strategic teardown of Temu’s blitzscaling playbook. Learn how price architecture, massive distribution, and gamified referrals helped Temu reach massive scale and what growth-focused companies can learn from its rapid global expansion.
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Product Teardown: Why Warner Bros Lost the Plot
Why Warner Bros lost the streaming war. A sharp product teardown on HBO, Netflix, brand decay, platform strategy, and how great companies quietly lose the plot.
