A Product Teardown: The Rise and Fall of Blizzard Entertainment
A deep dive into the rise and fall of Blizzard Entertainment, from Warcraft and Diablo glory to cultural missteps, missed opportunities, and lessons in human-centered design.
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From Glory to Gloom: A Die-Hard Fan’s Product Teardown of Manchester United
Manchester United’s fall from glory is a case study in failed leadership, poor succession planning, and broken structures. Through a design thinking lens, it reimagines how United should rebuild.
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Product Teardown: The Projector — What Worked, What Broke, and How It Might Have Pivoted
When Singapore’s beloved indie cinema The Projector shut down, it marked more than the loss of a theatre — it was a cultural cautionary tale. This product teardown explores what worked (brand, community, curation), what broke (economics, fragile model), and how human-centered design (HCD) could have revealed alternative paths. The lesson is universal: culture builds loyalty, but resilience sustains survival.
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AI Adoption and the Rich-Poor Divide: An Ethical Dilemma
AI can be the great equaliser, or the ultimate divider. This thought-provoking read explores how AI adoption could bridge or widen the rich-poor gap, with global examples, a Singapore case study.
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Friendster’s Fatal Friendzone: How a Social Pioneer Ghosted Its Own Users
Discover the rise and fall of Friendster — the original social network that pioneered online connections but failed to evolve. A cautionary tale in growth, product, and human-centered design.
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When Virality Fades: What Zynga’s Decline Teaches Us About Innovation, Human-Centered Design & Growth
What caused Zynga’s $20B rise and rapid fall? This post breaks down how a Facebook gaming giant missed the mobile wave, ignored user evolution, and what human-centered design could’ve done to save it.
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The 3.5% Rule: How a Political Protest Theory Explains Commercial Virality and Growth
Discover how the 3.5% rule from political protests explains product virality, brand power, and niche-driven growth. From Tesla to K-Factor, learn how small groups spark big change.
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The Terroir of Growth: What Wine Taught Me About Building Brands That Thrive
Just like wine, growth is shaped by context. Discover how terroir — the unique character of place — mirrors market dynamics, and why localization, culture, and user behaviour hold the key to scaling brands globally.
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From Barbell to Brand: What Branding Can Learn from Strength Training
Building a strong brand is like building a strong body — it takes reps, not magic. Discover how branding, like training, demands consistency, clarity, and compound effort over time.
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Level Up IRL: What Diablo IV Taught Me About Growth Mindset
What if levelling up in life felt more like playing Diablo IV? This thought-provoking post explores how dungeon grinding, side quests, and loot chests reveal powerful truths about personal growth, mindset, and the magic of embracing the grind—both in-game and IRL.
