A Product Teardown: The Rise and Fall of Blizzard Entertainment
A deep dive into the rise and fall of Blizzard Entertainment, from Warcraft and Diablo glory to cultural missteps, missed opportunities, and lessons in human-centered design.
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Growth Loops and Ageing Loops: What Growth Product Managers can Learn from Winemaking
Discover how winemaking reveals powerful lessons for growth product managers — from iteration and ageing loops to blending art with data for long-term success.
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From Glory to Gloom: A Die-Hard Fan’s Product Teardown of Manchester United
Manchester United’s fall from glory is a case study in failed leadership, poor succession planning, and broken structures. Through a design thinking lens, it reimagines how United should rebuild.
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Product Teardown: The Projector — What Worked, What Broke, and How It Might Have Pivoted
When Singapore’s beloved indie cinema The Projector shut down, it marked more than the loss of a theatre — it was a cultural cautionary tale. This product teardown explores what worked (brand, community, curation), what broke (economics, fragile model), and how human-centered design (HCD) could have revealed alternative paths. The lesson is universal: culture builds loyalty, but resilience sustains survival.
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AI Adoption and the Rich-Poor Divide: An Ethical Dilemma
AI can be the great equaliser, or the ultimate divider. This thought-provoking read explores how AI adoption could bridge or widen the rich-poor gap, with global examples, a Singapore case study.
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Friendster’s Fatal Friendzone: How a Social Pioneer Ghosted Its Own Users
Discover the rise and fall of Friendster — the original social network that pioneered online connections but failed to evolve. A cautionary tale in growth, product, and human-centered design.
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When Virality Fades: What Zynga’s Decline Teaches Us About Innovation, Human-Centered Design & Growth
What caused Zynga’s $20B rise and rapid fall? This post breaks down how a Facebook gaming giant missed the mobile wave, ignored user evolution, and what human-centered design could’ve done to save it.
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Behavioural Economics in the Wine Aisle: How Supermarkets Nudge Your Next Merlot
Explore how supermarkets use behavioural economics—anchoring, nudges, and framing—to influence your wine choices and drive conversion.
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The 80/20 Rule in Growth: Why Chasing Everyone Means Catching No One
Discover how applying the 80/20 Rule in growth strategy helps you focus on high-value customers, boost retention, and drive ROI. Stop chasing everyone and start scaling smarter.
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When Fifth Beats First: What a Blind Bordeaux Tasting Taught Me About Building Breakout Products
A blind Bordeaux tasting reveals why underdogs win. Discover how human-centered design builds breakout products that beat legacy brands.
