Product Teardown: Why Warner Bros Lost the Plot
Why Warner Bros lost the streaming war. A sharp product teardown on HBO, Netflix, brand decay, platform strategy, and how great companies quietly lose the plot.
-
-
From Google to TikTok: Social Search Marketing in 2026
Discover how social search is replacing Google as the new discovery engine in 2026. Learn why TikTok, AI, AR, and S-SEO are redefining consumer intent, brand visibility, and the future of digital marketing.
-
AI Marketing Toolbox: How GenAI and Automation Fuel Growth
The role of Growth Marketers is evolving, emphasizing the need for marketers to adopt AI tools for efficiency, hyper-personalization, and data-driven insights to drive growth.
-
AI Bubble: Parallels Between the Rise of Crypto and AI
AI is real but so is the bubble. Explore how today’s AI boom mirrors crypto’s rise and fall, and what it teaches us about hype, value and timing.
-
Attribution in the AI Age: Tracking the Invisible Hand
Discover why attribution is breaking in the AI era & how marketers can measure invisible influence from ChatGPT, Perplexity, & Google’s AI Overviews through new frameworks for the zero-click world.
-
Scaling Media Budgets Progressively Beats Sudden Spikes
Emphasizing gradual increases in ad spending, creative refreshment, and disciplined performance tracking, they argue that marketers should avoid aggressive scaling, which often leads to inefficiency. Consistency and incremental improvements, akin to fitness principles, drive sustained growth.
-
In the Age of AI, Growth Marketers Must Become Storytellers
In a world where AI can write, analyse, and optimise better than humans, storytelling has become the last true differentiator for growth marketers. Discover why the future of marketing belongs to those who can turn data into emotion, metrics into meaning, and campaigns into connection.
-
The Ferrari Paradox: When Legends Fall from Grace
Ferrari’s fall from dominance isn’t a failure—it’s a case study in transformation. This product teardown explores how the legendary F1 team lost its edge and what it can learn from digital disruptors about agility, innovation, and rediscovering greatness in the age of data and mindset shifts.
-
Canelo vs Crawford: What Boxing’s Biggest Fight Teaches Us About Agile vs Waterfall
The historic Canelo vs Crawford showdown wasn’t just a boxing match. It was Agile vs Waterfall in the ring. Discover how Crawford’s adaptability and Canelo’s rigid game plan reveal lessons in strategy, risk management, and why agility wins when stakes are high.
-
A Product Teardown: The Rise and Fall of Blizzard Entertainment
A deep dive into the rise and fall of Blizzard Entertainment, from Warcraft and Diablo glory to cultural missteps, missed opportunities, and lessons in human-centered design.
