Work With Me
Most companies don’t have a growth problem. They have an alignment problem.
I work with ambitious founders and business leaders who have kept investing in growth but stopped seeing results. The constraint is almost always structural: product, marketing, and data pulling in different directions with no one accountable for the whole. That is where I focus.
I am a Fractional Chief Growth Officer, not a Fractional CMO. A CMO owns marketing. A CGO owns the system, which includes the strategy, the measurement infrastructure, and the alignment between product and marketing that makes growth compound. These are three entry points into that system. Most clients move through all three.
The pattern is consistent. A business invests in marketing, experiments with AI tools, and upgrades parts of its technology stack. Each initiative runs in isolation. Marketing is filling a leaky bucket. AI is layered on top of broken workflows. Reporting still relies on manual pulls. The result is activity without compounding. Growth does not fail at the campaign level. It fails at the systems level.
Growth doesn’t fail at the campaign level. It fails at the systems level.
What I work on
1
GROWTH model diagnostic
Diagnose and redesign your growth model
Growth has plateaued but the constraint could sit anywhere. Unclear positioning. A user journey that drives churn before value is reached. Acquisition channels optimised for volume rather than profitable retention. A product that fails to activate the users marketing delivers. A commercial model whose unit economics do not support scale.
Over 3 to 4 weeks, I run a structured five-layer audit: market and competitive positioning, product-market fit and user experience, growth loops and retention mechanics, commercial model and unit economics, and an as-is to to-be workflow map. AI-powered competitive intelligence tools accelerate the positioning layer. The output is a prioritised 90-day growth roadmap and a clear answer to why growth is stalling. Most clients find at least one significant misallocation they did not know was there.
WHAT THIS COVERS
2
Data and Measurement
Build the infrastructure that makes growth measurable
A growth strategy without measurement produces recommendations nobody can verify. Without attribution, marketing decisions cannot be connected to business profitability. Without LTV modelling, there is no way to tell whether acquisition is building a business or filling a leaky bucket. Without commercial dashboards, leadership reads platform metrics instead of business outcomes.
This service designs the attribution framework, MarTech architecture, LTV and cohort models, and dashboards that connect product behaviour, marketing performance, and commercial results into one view. AI-powered attribution platforms are embedded where they improve accuracy and reduce time-to-insight. For clients who have completed the diagnostic, this is the natural next step. It makes the 90-day roadmap executable and the fractional engagement reliable.
WHAT THIS COVERS
3
Fractional CGO
Embed senior growth leadership without a full-time hire
As Fractional CGO, I sit inside the business 2 to 3 days a week, aligned across product, marketing, and data. I own the growth strategy, keep product and marketing decisions informed by the same data, manage the analytics infrastructure, and report business-level metrics to your leadership team or board. You get accountability, not just advice.
The diagnostic produces the roadmap. The measurement infrastructure makes it trackable. The fractional engagement drives execution and optimisation against both. AI tools accelerate the execution layer: automated dashboards, competitive monitoring, AI-assisted campaign testing. The strategic judgement and the accountability are human. Engagements run 6 to 12 months. Most begin with a diagnostic first.
WHAT THIS COVERS
Is this the right fit?
THIS IS FOR YOU IF
✓ You believe the problem is structural, not just executional
✓ You are willing to be told what is not working, even if it is uncomfortable
✓ You want a growth system, not just a campaign or a quick fix
✓ You are ready to invest time and resources into getting it right
✓ You want a thinking partner, not just a pair of hands
THIS IS NOT FOR YOU IF
✕ You are looking for someone to run your day-to-day campaigns
✕ You want a quick fix without addressing the underlying cause
✕ You are not open to changing how the business currently operates
✕ You need a large agency team with full execution capacity
How an engagement works
1
Diagnose
A 3 to 4 week structured audit across five layers: positioning, product-market fit, growth loops, unit economics, and workflow mapping. The output is a prioritised 90-day growth roadmap and a clear answer to what is limiting growth.
2
Deliver
Once the constraint is identified, most clients need the infrastructure to execute against the roadmap. I design the attribution framework, MarTech architecture, and commercial dashboards that make the strategy measurable and defensible.
3
Embed
For sustained leadership, I stay on as Fractional CGO. I own growth strategy, keep product and marketing aligned, and build toward commercial outcomes. The three services together produce a 9 to 14-month engagement from a single entry point.
Ways to work together
Fractional leadership
I join your business on a part-time basis as a senior strategic resource: attending key meetings, owning a defined scope of work, and driving transformation from inside the organisation rather than advising from outside.
Best for founders who need embedded growth leadership across product, marketing, and data. Not advice. Ownership.
Project-based engagement
A defined engagement with a specific scope, timeline, and deliverable set. Typically structured around the diagnostic and delivery phases. Ideal when you have a clear challenge and want a solution with a defined end point.
Best for companies with a defined starting point: a growth model diagnostic, a measurement architecture build, or a 90-day growth roadmap.
Advisory Retainer
A lighter-touch ongoing engagement where I serve as a strategic sounding board for your leadership team. Typically involves a monthly session, access for async questions, and input on key decisions as they arise.
Best for founders with strong execution who need a senior thought partner to pressure-test commercial decisions and catch structural mistakes early.
What this looks like in practice
Growth model diagnostic
A boutique agency was competing on price, attracting low-margin clients, and struggling to articulate what made them different. I led a full repositioning exercise clarifying their differentiation, rebuilding their value proposition, and aligning their sales, marketing, and delivery teams.
40% YoY
Revenue growth in the first year of engagement
Data and Measurement
An e-commerce business was scaling spend without visibility into what was actually profitable. I built an attribution and measurement infrastructure connecting marketing data to product margins and fulfilment costs, enabling the team to optimise against profitability rather than platform metrics.
155%
ROI improvement delivered
Fractional CGO
A mobile gaming business was hitting an LTV ceiling that was limiting how aggressively they could scale acquisition. I analysed in-game behavioural data, identified the specific point where users were dropping off, and A/B tested a product intervention that resolved the constraint.
20%
LTV improvement through data-driven product intervention
If the work you are doing matters, it deserves more than a generic solution.
I work with a small number of companies at a time. That is intentional. If the timing and fit are right, I would like to hear about what you are building.
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