Truth is… It’s easy to become jaded when you’re neck-deep in dashboards, campaign reports, and feedback loops that sound more like criticism than coaching, it’s natural to focus on what’s not working. The ad that flopped, or the conversion that didn’t happen.
In performance marketing (and in life) it’s easy to get trapped in the “nothing’s working” loop.
But what if the problem isn’t the problem? What if the problem is how we see the problem?
Sometimes the difference between burnout and breakthrough is a mindset shift: choosing to view even setbacks as learning opportunities… or dare I say it, miracles in disguise. 🧠💡
“There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.”
— Albert Einstein (aka the original growth hacker)
💼 From Chasing Perfection to Celebrating Progress
Here’s the thing: perfection is a trapdoor.
What if we stopped treating every failed campaign like a failure… and started treating it like data? Like a signpost? Like a slightly annoying, but incredibly honest friend who just told us what doesn’t convert?
Split-test mindset, meet life:
There are two ways to live:
- As if your test failed.
- As if you just discovered what doesn’t work, and now you’re smarter for it.
🧭 What If This Is the Miracle?
What if the underperforming campaign is pointing you to your breakthrough strategy?
What if the client pushback is training you to communicate with more clarity and confidence?
What if the delay, the detour, the U-turn… is the reason you avoid something worse?
We miss a lot of good things by only looking for perfect ones. The growth mindset isn’t just about being open to feedback. It’s about being open to the idea that what’s happening right now, even if it’s frustrating, is part of something valuable. Something miraculous.
Even if it doesn’t come with a 6x ROAS.
🧠 Your Turn
Pause for a second. Take a breath.
Now ask yourself:
🔹 What’s one recent “setback” that might actually be a miracle in disguise?
🔹 Where could you reframe failure as feedback or as a next step forward?
Because yes, you can live like nothing is a miracle. But that sounds… exhausting and sad.
I’d rather live like everything is (even the messy bits).
How about you? 👇
Drop your thoughts. I’d love to hear your story.