quote of the week - Mervyn Chua

Truth is… It’s easy to become jaded when you’re neck-deep in dashboards, campaign reports, and feedback loops that sound more like criticism than coaching, it’s natural to focus on what’s not working. The ad that flopped, or the conversion that didn’t happen.

In performance marketing (and in life) it’s easy to get trapped in the “nothing’s working” loop.

But what if the problem isn’t the problem? What if the problem is how we see the problem?

Sometimes the difference between burnout and breakthrough is a mindset shift: choosing to view even setbacks as learning opportunities… or dare I say it, miracles in disguise. 🧠💡

“There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.”

— Albert Einstein (aka the original growth hacker)

💼 From Chasing Perfection to Celebrating Progress

Here’s the thing: perfection is a trapdoor.

What if we stopped treating every failed campaign like a failure… and started treating it like data? Like a signpost? Like a slightly annoying, but incredibly honest friend who just told us what doesn’t convert?

Split-test mindset, meet life:

There are two ways to live:

As if your test failed.

As if you just discovered what doesn’t work, and now you’re smarter for it.

🧭 What If This Is the Miracle?

What if the underperforming campaign is pointing you to your breakthrough strategy?

What if the client pushback is training you to communicate with more clarity and confidence?

What if the delay, the detour, the U-turn… is the reason you avoid something worse?

We miss a lot of good things by only looking for perfect ones. The growth mindset isn’t just about being open to feedback. It’s about being open to the idea that what’s happening right now, even if it’s frustrating, is part of something valuable. Something miraculous.

Even if it doesn’t come with a 6x ROAS.

🧠 Your Turn

Pause for a second. Take a breath.

Now ask yourself:

🔹 What’s one recent “setback” that might actually be a miracle in disguise?

🔹 Where could you reframe failure as feedback or as a next step forward?

Because yes, you can live like nothing is a miracle. But that sounds… exhausting and sad.

I’d rather live like everything is (even the messy bits).

How about you? 👇

Drop your thoughts. I’d love to hear your story.

💡 Quote of the Week: “Fall in love with the process and the results will follow” — Bradley Whitford

I’d be honest. I used to chase end results like a man possessed — more income, more leads, more conversions, more possessions. It felt like progress. And in some ways, it was. But looking back, I realised I was constantly chasing the next high, hitting one target only to move the goalpost. It became a loop of short-term wins that left little room for joy, creativity, or meaningful growth.

Then I came across this quote:

“Fall in love with the process and the results will follow.” — Bradley Whitford

That hit differently.

What changed the game for me wasn’t a smarter hack or a better framework, it was a mindset shift. When I stopped obsessing over outcomes and started genuinely enjoying the work itself, something clicked. I found more clarity, more peace of mind, and ironically, better long-term outcomes.

Turns out, when you fall in love with the craft, the scoreboard starts taking care of itself.

🛝 Process is the Playground of Growth

Real, sustainable growth doesn’t come from one big breakthrough. It comes from showing up, testing, learning, and tweaking — day in, day out.

I’ve seen this play out in my work with A/B testing gaming video creatives. Sometimes the “ugly” variation outperforms the polished one. Sometimes what you think will convert ends up flopping. But every test is a data point, and every insight sharpens the next move.

Same with building growth loops — they rarely take off on the first try. But when you treat the process as a playground for discovery rather than a pressure cooker for instant wins, that’s when compounding magic kicks in.

Small daily inputs, repeated over time, create massive momentum.

🎨 Obsession with Outcomes Can Kill CreativityWhen you’re glued to dashboards and only chasing KPIs, it’s easy to default to “what’s safe.” You end up recycling what worked instead of exploring what might.

But when you genuinely love your product or your craft, something shifts. You start taking smart risks. You lean into curiosity. You play more, experiment more, and that’s when performance marketing actually gets exciting and effective.

Some of my most successful campaigns didn’t come from chasing the perfect CTR. They came from being fully immersed in the storytelling, the customer journey, and the creative process.

Loving the process made the work better and the results followed.

🏃🏻 Habits > Hype

Anyone can launch a flashy campaign. Not everyone can show up every day when things get hard or boring.

The best growth I’ve ever seen, both in business and in life, comes from unsexy consistency: tracking what matters, reviewing performance, asking better questions, making small tweaks, and doing it all over again.

Fall in love with those tiny actions, and you’ll build the resilience and systems that scale.

In the long run, quiet consistency beats viral hype every time.

💭 Final Thoughts

The best founders and marketers I know don’t just chase results — they live the process. They obsess over customer problems, they get excited about small wins, and they treat every test like a new opportunity to learn and grow.

In doing so, they don’t just build great businesses—they build unfair advantages.

Because when you love what you do, you don’t burn out chasing metrics. You build momentum that lasts.

📣 If you’re a fellow marketer or founder stuck in outcome-obsession mode, let’s connect.

I’m building a community of growth lovers who care more about the craft than just the clicks.

Let’s grow together — the right way.

Tag: quote of the week

Are You Seeing Miracles or Just Missed Metrics?