Data, Measurement and MarTech

Data, Measurement and MarTech

Keep It Simple, Marketer: How to Evaluate Martech Tools Like an Investor
ByMervyn Chua April 11, 2025April 13, 2026

Discover a simple, profit-focused framework for evaluating martech tools like an investor. Learn how to cut through the noise, avoid shiny object syndrome, and make smarter marketing decisions that drive real business impact.

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Data, Measurement and MarTech

Attribution: The World Is Not Fair
ByMervyn Chua March 3, 2020April 13, 2026

We want a fair and just world. A world where all our marketing partners are attributed equally. And, we would like to think that is the case. Sorry to burst your fairy tale bubble, but we are certainly far from the truth. In 2020, Facebook and Google will continue to rule over Digital Ad Spend…

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