Learn how to optimize ROAS with smarter strategies. Discover the math behind Return on Ad Spend and how improving Average Basket Size, Conversion Rate, and Cost Per Click can drive better ad performance and profitability.
The post discusses the evolving landscape of digital marketing in 2023, emphasizing the rise of AI, competition against Google by Microsoft’s Bing, and the necessity for marketers to enhance customer lifetime value amidst economic challenges. It notes Apple’s increasing dominance in digital ads, the shift to probabilistic tracking, and TikTok’s potential to surpass Meta and Google.
In an exploration of Digital Marketing job demands, key skills emerged from analyzing LinkedIn job descriptions. Essential abilities include teamwork, media campaign management, driving customer growth, strategic thinking, embracing experimentation, abandoning outdated practices, and allocating time for reflection. Adapting to AI advancements is vital for success.
The article discusses the impact of AI language models like ChatGPT on the future of work and digital marketing. It highlights the launch of competing AI services from Google and Microsoft, the increasing importance of search marketing, the efficiency potential of automation, and the necessity for unique content to stand out in a competitive landscape.
In Economics, we learn that in an Oligopoly, the consumer suffers because of potential collusion leading to higher prices and a lack of consumer choice. Google and Facebook Rigged the Ad Market With a combined share of ~53%, the digital ad space is currently being dominated by Google and Facebook. In such a duopoly (a…
We want a fair and just world. A world where all our marketing partners are attributed equally. And, we would like to think that is the case. Sorry to burst your fairy tale bubble, but we are certainly far from the truth. In 2020, Facebook and Google will continue to rule over Digital Ad Spend…
