AI Bubble: Parallels Between the Rise of Crypto and AI
AI is real but so is the bubble. Explore how today’s AI boom mirrors crypto’s rise and fall, and what it teaches us about hype, value and timing.
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Attribution in the AI Age: Tracking the Invisible Hand
Discover why attribution is breaking in the AI era & how marketers can measure invisible influence from ChatGPT, Perplexity, & Google’s AI Overviews through new frameworks for the zero-click world.
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Scaling Media Budgets Progressively Beats Sudden Spikes
Emphasizing gradual increases in ad spending, creative refreshment, and disciplined performance tracking, they argue that marketers should avoid aggressive scaling, which often leads to inefficiency. Consistency and incremental improvements, akin to fitness principles, drive sustained growth.
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In the Age of AI, Growth Marketers Must Become Storytellers
In a world where AI can write, analyse, and optimise better than humans, storytelling has become the last true differentiator for growth marketers. Discover why the future of marketing belongs to those who can turn data into emotion, metrics into meaning, and campaigns into connection.
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The Ferrari Paradox: When Legends Fall from Grace
Ferrari’s fall from dominance isn’t a failure—it’s a case study in transformation. This product teardown explores how the legendary F1 team lost its edge and what it can learn from digital disruptors about agility, innovation, and rediscovering greatness in the age of data and mindset shifts.
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Canelo vs Crawford: What Boxing’s Biggest Fight Teaches Us About Agile vs Waterfall
The historic Canelo vs Crawford showdown wasn’t just a boxing match. It was Agile vs Waterfall in the ring. Discover how Crawford’s adaptability and Canelo’s rigid game plan reveal lessons in strategy, risk management, and why agility wins when stakes are high.
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A Product Teardown: The Rise and Fall of Blizzard Entertainment
A deep dive into the rise and fall of Blizzard Entertainment, from Warcraft and Diablo glory to cultural missteps, missed opportunities, and lessons in human-centered design.
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Growth Loops and Ageing Loops: What Growth Product Managers can Learn from Winemaking
Discover how winemaking reveals powerful lessons for growth product managers — from iteration and ageing loops to blending art with data for long-term success.
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From Glory to Gloom: A Die-Hard Fan’s Product Teardown of Manchester United
Manchester United’s fall from glory is a case study in failed leadership, poor succession planning, and broken structures. Through a design thinking lens, it reimagines how United should rebuild.
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Product Teardown: The Projector — What Worked, What Broke, and How It Might Have Pivoted
When Singapore’s beloved indie cinema The Projector shut down, it marked more than the loss of a theatre — it was a cultural cautionary tale. This product teardown explores what worked (brand, community, curation), what broke (economics, fragile model), and how human-centered design (HCD) could have revealed alternative paths. The lesson is universal: culture builds loyalty, but resilience sustains survival.
