Thinking on growth strategy, measurement, and what actually limits scaling businesses. Written for founders and marketing leaders who want fewer opinions and more frameworks.
Social search is transforming how Gen Z discovers and decides. Learn why traditional SEO isn’t enough, and how marketers can optimize for TikTok, Instagram, and beyond in this deep-dive into the future of search.
Struggling with app growth? 🚀 It’s not just about downloads—retention & customer lifetime value (LTV) are the real game-changers. Discover proven strategies to keep users engaged, maximize LTV, and build a sustainable, high-growth app. Read now! 🔥
Learn how to optimize ROAS with smarter strategies. Discover the math behind Return on Ad Spend and how improving Average Basket Size, Conversion Rate, and Cost Per Click can drive better ad performance and profitability.
Struggling to grow your app? Discover why balancing user acquisition and retention is the key to sustainable app growth. Learn data-driven strategies to optimize CAC, LTV, and engagement at every stage—from early traction to scaling success. 🚀 #GrowthMarketing #AppSuccess
The post discusses the evolving landscape of digital marketing in 2023, emphasizing the rise of AI, competition against Google by Microsoft’s Bing, and the necessity for marketers to enhance customer lifetime value amidst economic challenges. It notes Apple’s increasing dominance in digital ads, the shift to probabilistic tracking, and TikTok’s potential to surpass Meta and Google.
In an exploration of Digital Marketing job demands, key skills emerged from analyzing LinkedIn job descriptions. Essential abilities include teamwork, media campaign management, driving customer growth, strategic thinking, embracing experimentation, abandoning outdated practices, and allocating time for reflection. Adapting to AI advancements is vital for success.
The article discusses the impact of AI language models like ChatGPT on the future of work and digital marketing. It highlights the launch of competing AI services from Google and Microsoft, the increasing importance of search marketing, the efficiency potential of automation, and the necessity for unique content to stand out in a competitive landscape.
In Economics, we learn that in an Oligopoly, the consumer suffers because of potential collusion leading to higher prices and a lack of consumer choice. Google and Facebook Rigged the Ad Market With a combined share of ~53%, the digital ad space is currently being dominated by Google and Facebook. In such a duopoly (a…
I am really excited about the direction in which Netflix is taking – marrying video and gaming entertainment. Through this acquisition of video game developer Night School Studio, Netflix has shown where they are heading next. Videos and Games are Complementary Videos and games have always been intricately intertwined. That is why there are so…
We want a fair and just world. A world where all our marketing partners are attributed equally. And, we would like to think that is the case. Sorry to burst your fairy tale bubble, but we are certainly far from the truth. In 2020, Facebook and Google will continue to rule over Digital Ad Spend…
