product growth

Perspectives and Teardowns

When Virality Fades: What Zynga’s Decline Teaches Us About Innovation, Human-Centered Design & Growth
ByMervyn Chua August 7, 2025April 13, 2026

What caused Zynga’s $20B rise and rapid fall? This post breaks down how a Facebook gaming giant missed the mobile wave, ignored user evolution, and what human-centered design could’ve done to save it.

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Growth Strategy

From Red Wine to Red Ocean: Competing in Saturated Markets
ByMervyn Chua July 7, 2025April 13, 2026

Struggling to stand out in a saturated market? Learn what wine blending can teach us about product growth through differentiation, storytelling, and community co-creation.

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Perspectives and Teardowns

The 3.5% Rule: How a Political Protest Theory Explains Commercial Virality and Growth
ByMervyn Chua June 24, 2025April 13, 2026

Discover how the 3.5% rule from political protests explains product virality, brand power, and niche-driven growth. From Tesla to K-Factor, learn how small groups spark big change.

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